Hands-on guides, proven strategies and in-depth know-how for Amazon Advertising. Everything you need to make your PPC campaigns more profitable.
Free calculator: turn price, costs and returns into your break-even ACoS, target ACoS and maximum cost per click.
Strategysellerboard vs. Sellantica: two different tools. An honest look at when a profit dashboard is enough and when PPC software joins it.
OptimizationA good ACoS is not profit. How to add up product costs, Amazon fees and ads per product and find your break-even ACoS.
StrategyWhich Amazon PPC tool fits you? Criteria, vendor overview and a buyer’s guide for sellers, vendors and agencies, covering pricing, focus and steering approach.
TechnologyHow to control Amazon PPC with an AI assistant: the Sellantica MCP connector links your Amazon Ads data to any MCP-compatible assistant. Read, analyse, prepare changes, execute only after approval.
StrategyPacvue alternative for Amazon sellers: compare focus, pricing model and control with Sellantica.ai: profit-based steering, approval before every change, from €29 net per month.
StrategyHelium 10 Ads alternative for Amazon sellers: compare focus, pricing model and control with Sellantica.ai: profit-based steering, approval before every change, from €29 net per month.
StrategyTeikametrics alternative for Amazon sellers: compare focus, pricing model and control with Sellantica.ai: profit-based steering, approval before every change, from €29 net per month.
StrategyQuartile alternative for Amazon sellers: compare focus, pricing model and control with Sellantica.ai: profit-based steering, approval before every change, from €29 net per month.
StrategyLooking for a Perpetua alternative? Sellantica.ai steers Amazon PPC transparently toward product profit, with hourly data, rule-based decisions you can review, and approval before every change.
StrategyPredictive bidding or transparent rules? Sellantica automates Amazon PPC transparently and with a profit focus, with hourly data and approval before every change.
StrategyMulti-channel AI or Amazon specialist? Sellantica focuses on Amazon PPC and steers with a rule-based, transparent logic toward product profit.
FundamentalsWhat is Amazon PPC, how does it work and why is paid advertising on Amazon indispensable today? Everything you need to know to get started.
FundamentalsHow much should you invest in Amazon PPC? Learn how to plan your budget, control costs and maximize your return on ad spend.
FundamentalsSponsored Products are the most important campaign type on Amazon. Here's how to build your first campaign and avoid the typical beginner mistakes.
FundamentalsSponsored Brands put your brand at the top of the search results. Requirements, formats and best practices for maximum visibility.
FundamentalsSponsored Display Ads reach customers on and off Amazon. Learn how retargeting and audience targeting work.
FundamentalsFrom campaign setup to your first click: a compact guide that gets you live in just a few minutes.
OptimizationA high ACoS in the first weeks of a new campaign is normal, not a warning sign. What the algorithm is learning and when intervening early is still the right call.
OptimizationACoS is the key metric for Amazon PPC. Learn the formula, find your target ACoS and use proven methods to optimize it.
OptimizationWhy TACoS is more meaningful than ACoS, how to calculate it and which values are healthy for your business.
OptimizationTwo metrics, one goal: profitability. When to use which metric and how they relate to each other.
OptimizationFrom keyword cleanup to bid adjustments: 12 field-tested strategies that noticeably improve your Amazon PPC performance.
OptimizationNegative keywords prevent wasted spend and lower your ACoS. Here's how to find and use them systematically.
OptimizationThe right keywords determine the success or failure of your PPC campaigns. Methods, tools and a systematic process.
OptimizationEvery match type has its purpose. Understand the differences and use Broad, Phrase and Exact Match strategically.
OptimizationFixed bids, dynamic bids, rule-based bidding: which strategy fits your product and how to adjust your bids the right way?
StrategyThe Amazon advertising landscape is constantly changing. These strategies work in 2026, from AI bidding to video ads.
StrategyA well-thought-out campaign structure is the foundation for scalable results. Here's how to build your PPC account systematically.
StrategyBoth campaign types have clear strengths. Learn when to use automatic campaigns and when manual ones are the better choice.
StrategyWith product targeting, you place your ads on competitors' detail pages. Here's how ASIN targeting works in practice.
StrategyNot every hour delivers the same conversion rate. Learn how to use dayparting to spend your budget more effectively.
StrategyAt what point does PPC software pay off? A comparison of the approaches: manual management, rule-based tools and AI-powered optimization.
Hands-onThese mistakes cost Amazon sellers real money every month. Spot them early and save on your ad budget.
Hands-onReports provide the data you need to improve your campaigns. Which reports exist and how to interpret them correctly.
Hands-onPoor listings sabotage your ads. Here's how to optimize titles, images and bullet points for better PPC results.
Hands-on75-character titles since July 2026, item highlights and eight languages of the ten EU stores: how to localize your Amazon listing.
Hands-onA new product needs a different PPC strategy than an established one. The launch roadmap for the first 90 days.