Adference Alternative for Amazon Sellers: Steer Amazon PPC by Product Profit With Rules

Who benefits from an Adference alternative

Adference covers Sponsored Products, Sponsored Brands and Sponsored Display with a data-driven, learning bid engine, and it serves sellers, vendors and agencies. That is a capable approach. Whether an alternative is worth considering depends less on the automation itself and more on how much control and which optimization focus you need.

A switch, or a look at an alternative, is worth it if the following apply:

• You want to understand why a bid was set or a keyword was added, instead of trusting an algorithmic decision.
• You want to steer campaigns not only by ACoS or ROAS, but by actual product profit.
• You want to approve every automatic action before it is applied.
• You work as an agency and need to review and document changes to client accounts.
• Data protection and hosting in Germany matter to you or your clients.

Sellantica is built exactly around this: instead of a learning black box, the platform works with clear rules you define, and it discloses every decision.

Predictive bidding versus transparent rules

Predictive bidding, as used by Adference, forecasts the likely best bid based on historical data. Such models can deliver very good results, but they are hard for the user to inspect: why a bid rises or falls at a given moment often stays hidden inside the model.

Sellantica deliberately takes a different route. Every rule has a clear trigger and a documented action, for example: "If a keyword's ACoS after 15 clicks is above the profit target, lower the bid by X percent." You see not only the result, but also the path to it. Both approaches automate; the difference lies in transparency and control.

Criterion	Sellantica
Control logic	Rule-based and self-configurable, every decision visible with a reason.
Profit focus instead of pure ACoS	Steering based on product profit: cost of goods, shipping and fees feed into the optimization logic.
Data frequency	Hourly analysis of Amazon data, no day-level delays.
Approval before change (review mode)	Recommendations are shown as suggestions first. You decide what gets applied.
Hosting and development in Germany	Servers and development in Germany, GDPR-compliant.

How keyword harvesting works in Sellantica

Keyword harvesting is one of the most time-consuming tasks in Amazon PPC. The process breaks down into three steps:

1. Identify search terms: Sellantica continuously evaluates the search-term reports of your auto and broad-match campaigns. Search terms that hit defined performance thresholds (conversions, ACoS below your target) are flagged as candidates.
2. Promote to exact match: Qualified search terms are automatically added as exact-match keywords to the right manual campaign. You define campaign structure and targeting once, Sellantica keeps filling it.
3. Set negatives in the source campaign: At the same time the search term is added as a negative exact in the auto or broad campaign, so no cannibalization occurs between campaigns.

The result is a cleanly separated campaign structure: auto and broad campaigns discover new search terms, exact-match campaigns scale the profitable ones. Manual effort only remains where human judgment is genuinely needed.

Profit over black box: why traceable decisions matter

Many PPC automation tools optimize for ACoS or ROAS without the user understanding the logic behind the bids. That creates a dilemma: you trust a system you cannot control, and often notice mistakes only after budget is already lost.

Sellantica takes a different approach: a rule-based logic you configure yourself. On top of that comes the P&L view at product level. Instead of steering campaigns by ACoS in isolation, Sellantica looks at product profit after all costs. A keyword with a high ACoS can still be profitable if the margin allows it. Conversely, a keyword with a seemingly good ACoS can drain the budget if the margin is thin.

This profit focus at the individual product level, combined with hourly data and a transparent rule logic, is the core of the Sellantica approach.

Try it free for 30 days

Sellantica is available as a monthly subscription with a free trial. In the first 30 days you can use the full feature set, connect your campaigns and experience the rule-based optimization in practice, risk-free and with no credit card required to start.

Getting started takes a few minutes: connect the Amazon Advertising API, enter your product P&L, set a target ACoS or profit goal per SKU. Sellantica then starts analyzing right away and shows the first recommendations.

To the homepage and sign-up: sellantica.ai

FAQ: common questions about the Adference alternative