Sellantica connects campaigns, custom automation rules, dayparting, product profitability and inventory. You get concrete recommendations with clear reasoning, review changes before they go live and then see exactly what they achieved.
Certified Amazon partnerships
Most sellers struggle with the same problems in their Amazon advertising and accept them as normal.
Many PPC tools are overloaded with features, nested menus and confusing controls. You spend more time figuring out the tool than optimizing campaigns.
Sellantica is clearly structured, guides you through the key steps and makes you productive fast.
Many tools change bids without explaining why. You see results but never understand the logic behind them.
Sellantica delivers a confidence score and clear reasoning with every suggestion.
Combing through search terms, identifying performers, maintaining negatives. It eats up valuable hours every day.
Keyword harvesting handles this work automatically and surfaces only the relevant matches.
Manually creating campaigns for every new product, assigning match types and splitting budgets. That doesn't scale.
Sellantica builds structured campaigns in one click, including Auto, Broad, Exact and ASIN targeting.
You adjust bids but never find out whether the change actually made a difference.
Impact tracking automatically compares before-and-after performance over 14 days.
Many Amazon PPC tools cost $250 and up per month, regardless of which features you actually use.
Sellantica starts at €29/month with the core feature set; custom rule sets and advanced agency workflows are available exclusively with Enterprise access.
Sellantica was built as Amazon PPC software to solve exactly these problems, not to paper over them.
From campaign setup and keyword harvesting to Enterprise rule sets, dayparting, product P&L, inventory planning and MCP: Sellantica connects the decisions that belong together in your Amazon day-to-day.
Your data stays in Germany. GDPR-compliant, encrypted and visible only to you. Official Amazon integration with no data sharing.
Build campaigns, evaluate search terms, understand profitability and plan inventory in time.
Plan structured campaign sets for a product, review the structure up front and approve creation on your terms.
Sellantica continuously analyzes your search terms and identifies keywords with potential. Every suggestion comes with a quality score, so you can see at a glance what's worth pursuing.
Every optimization suggestion comes with a confidence score and a clear rationale. You see exactly why a bid should be adjusted, and you decide for yourself whether to apply the suggestion.
After every optimization, Sellantica measures the actual impact over a 14-day window. With a clear success score, you see which changes really made a difference.
Sellantica shows not only which campaigns drive revenue, but which products are truly profitable after COGS, Amazon fees and PPC costs. That way you scale winners and stop budget leaks before strong revenue hides weak margins.
Good PPC decisions also account for supply. Sellantica shows inventory coverage and reorder needs, so you can adjust ad pressure to available stock in good time.
Sellantica is designed so you're productive from day one. No lengthy onboarding, no complex settings. Everything is self-explanatory and ready to go in minutes.
Automate recurring decisions, control dayparts and use Enterprise rule sets for managed client profiles.
Recurring PPC actions are prepared according to your rules. Review pending changes, apply them individually or in bulk, and stay on top of everything in the activity log.
Build complex routines from conditions, metrics and formulas. Save proven strategies as templates and apply them selectively to the client profiles you manage.
Find strong and weak windows in an hourly heatmap and control campaigns by weekday and time without losing sight of the underlying baseline values.
Connect your way of working with Amazon data, review processes and controlled assistants.
Connect Sellantica to compatible assistants and workflows through the Model Context Protocol. Personal API tokens and profile permissions keep access controlled.
More reviews often come not from more advertising, but from consistent follow-up after the purchase. Sellantica detects orders in the right Amazon window, schedules review requests and still keeps your approval in control.
Sellantica processes data from the Amazon Marketing Stream — Amazon's push-based data system that delivers hourly performance metrics. That way you spot budget spend and performance shifts within the day.
Updates are grouped by day-to-day relevance: core functions for every seller first, professional workflows next, and Enterprise and integration features last.
The most important decisions for everyday Amazon operations in one place.
Recommendations stay explainable and can be approved deliberately.
For agencies and teams managing multiple profiles with control.
These points are derived from the current product logic. Visual product examples for individual areas will follow.
Most PPC tools work with daily snapshots. Sellantica receives hourly metrics directly from Amazon. So you see performance and budget spend within the day, instead of waiting for the next daily report.
Real glimpses into the tool. Here's what your day with Sellantica looks like.
The Sellantica dashboard shows you the health of your entire Amazon PPC advertising: KPIs, open suggestions and current performance on one page.
All the KPIs of your Amazon PPC campaigns in one overview: impressions, clicks, ACoS, revenue and profit.
For every keyword and every ASIN you get concrete bid suggestions with a confidence score and reasoning.
See at the product level which ASINs scale profitably, where PPC costs eat into your margin, and which campaigns should be reviewed right away.
Sellantica bundles open orders, checks the Amazon window and turns review requests into a repeatable, controlled workflow.
Every suggestion comes with detailed reasoning. You understand exactly why an adjustment is recommended.
Pick a product, and Sellantica creates the complete campaign structure: Auto, Broad, Exact and ASIN targeting in one step.
Track how profit, ACoS and other metrics develop over time.
Identify irrelevant search terms automatically and protect your ad budget.
Find new competitor products for targeted ASIN targeting.
Rules and thresholds on three levels: account-wide as the default, overridable per campaign, refined at the ad-group level.
Switch between multiple seller accounts, ideal for agencies and multi-brand sellers.
The things that really matter for PPC advertising in day-to-day work
Sellantica is clearly structured, guides you through the key tasks and makes you productive fast.
Sellantica was created in close collaboration with active Amazon sellers, including the community at sellerforum.de. Real-world problems, real solutions.
Instead of leaving you alone with metrics, Sellantica delivers concrete recommendations with reasoning that you only have to review and approve.
Setting up a new campaign structure takes one click with Sellantica, including best-practice settings.
Every optimization is measured over 14 days. You see the concrete impact, not just a dashboard full of numbers.
Servers in Frankfurt, German-speaking support, GDPR-compliant data processing. No detours through US servers.
Through the Amazon Marketing Stream integration, Sellantica receives hourly performance metrics. For the price of a budget tool, you get data infrastructure that is otherwise only available to large agencies.
No technical background required. Setup takes just a few minutes.
Via Amazon's official authentication (Login with Amazon). Your credentials stay with Amazon. Sellantica only receives the data you approve.
Pick a product, and Sellantica builds the right campaign structure. Or import your existing campaigns.
Sellantica delivers PPC optimization suggestions with reasoning and a confidence score. You decide what gets applied, individually or in bulk.
Core features are included in every plan. Pricing depends on your monthly ad budget. Custom rule sets and advanced agency workflows are available exclusively with Enterprise access. Includes the Amazon Marketing Stream integration for hourly intraday data — technology other tools charge many times more for.
Every plan includes the core feature set. The tiers differ mainly in the allowed ad budget. As a Founder's Club member you pay 50% less for life. That price stays as long as you're with us. Start with a free 30-day trial, no credit card required.
For beginners & small sellers
For growing sellers
For established sellers
For large sellers & agencies
For power sellers & agencies
Not satisfied? We'll refund the full amount, no questions asked.
What our first users report after their first weeks with Sellantica
"I used to spend hours in Seller Central and still never understood which keywords were actually worth it. With Sellantica I see it right away, and my ACoS dropped from 28% to 15% in six weeks."
"Launching new products always used to be half a day of work. Creating campaigns, assigning match types, splitting budgets. Now I click once and have a clean structure. That alone is worth the tool."
"I used to adjust bids on gut feeling, often way too early. Sellantica shows me when there's enough data and how confident a suggestion is. My campaigns have run much more stably since then."
"I manage over 50 campaigns for various products. The bulk feature easily saves me two hours a day. What surprised me: for the price, you don't even get half the features elsewhere."
"As a beginner, PPC was a black box for me. Sellantica explains with every suggestion why it makes sense. For the first time I feel like I really understand my ad spend."
"What convinced me most: the impact tracking. After two weeks I see in black and white whether a change actually did something. No other tool I know does it like that."
Verified customer reviews
135 genuine reviews, independently verified and certified by ProvenExpert
Sellantica is developed by hof digital, Düsseldorf
Three typical user profiles: which plan fits best for each?
Markus, Amazon seller
Ad spend: Up to €1,000/month
Needs: Fast results without PPC experience
→ Recommended: Starter plan (€29/month)
Sarah, e-commerce founder
Ad spend: €2,500 - €7,500/month
Needs: Scale efficiently without losing the overview
→ Recommended: Professional plan (€129/month)
Agency team, 10+ clients
Ad spend: from €20,000/month
Needs: Multi-account, Enterprise rule sets and reusable client strategies
→ Recommended: Enterprise plan (€199/month)
The first 100 Founder's Club members lock in a lifetime 50% discount on all plans. Start with a free 30-day trial, no credit card, no commitment.
Only 33 of 100 spots left
33 spots remaining
Still have questions? Here are the most important answers.
Connect your Amazon account, your PPC data is imported automatically, and you can create your first Amazon campaign right away.
Try it free for 30 days. After that, flexibly choose the plan that fits, monthly or annually.
Made & Hosted in Germany, encrypted transmission and GDPR-compliant processing.
Every plan includes the core feature set. Custom rule sets and advanced agency workflows are available exclusively with Enterprise access; pricing otherwise follows your monthly ad budget.
The first 100 users lock in a lifetime 50% discount on their chosen plan. That price stays as long as your subscription is active, with no later price increases.
You pick a product, and Sellantica automatically creates four campaign types (Auto, Broad, Exact, ASIN) with best-practice settings. The entire setup takes under five minutes.
Sellantica analyzes your search terms daily and identifies keywords with potential. Every suggestion comes with a performance score and quality rating. You decide which ones to apply.
Sellantica combines FBA and FBM inventory with sales data and shows coverage, reorder needs and critical stock-out risks. That way you can assess ad pressure and supply together.
Yes. You can create rules with multiple conditions and formulas, save them as strategy templates and use them in profiles you are authorized to manage. New routines can be checked against historical data first and run in proposal mode.
The MCP connection gives compatible assistants controlled read access to profiles, campaigns, targets, search terms, P&L, inventory planning and recommendations. It uses personal API tokens and is currently available only as an internal, staff-only preview.
Every optimization suggestion includes a confidence score from 0 to 100 and clear reasoning. You decide what gets applied, and after 14 days impact tracking shows whether the change was successful.
You can create new campaigns instantly via the one-click setup. You typically receive your first optimization suggestions within up to 3 hours, as Sellantica first processes the initial Amazon reports.
No. The connection runs through Amazon's official Selling Partner authentication (Login with Amazon). Your credentials stay with Amazon. Sellantica only receives access to the data you approve.
You get a notification and can upgrade easily. No automatic upgrade, no surprises. You stay in control.
Yes, the monthly plan can be cancelled monthly, with 14 days' notice to the end of the month. Cancellation is done by email to info@hof-consulting.de. Please note: the Founder's Club discount is tied to an active subscription. If you cancel and re-register later, the regular price applies.
Sellantica accesses your Amazon PPC data: campaign structure, keywords and performance metrics. It processes only the data required for analysis and optimization. Customer data and other sensitive information are neither collected nor stored.
Yes, Sellantica is deliberately built so that even sellers without PPC experience can get started right away. The Starter plan begins at €29/month and can be upgraded any time as your business grows.
Email: info@hof-consulting.de | Phone: +49 211 5420 2330 (Mon-Fri, 9 am-6 pm). Response time under 1 business day. Or book a live demo directly.
Personal support from Düsseldorf: by phone, email or in an onboarding call.
Built by hof consulting in Düsseldorf, with years of experience in the Amazon ecosystem.
Amazon expertise since 2018
Personal and dependable