The latest developments in Amazon Sponsored Products, DSP, and advertising policy, summarized.
As of July 27, 2026, titles are capped at 75 characters in nearly every category. Over-limit titles are automatically rewritten by Amazon's AI; Brand Registry sellers get a 14-day review window. The new "Item Highlights" field adds 125 more searchable characters.
Ad FormatsSince August 10, 2026, Sponsored Products ads are automatically served inside Amazon Influencer Program content, at your existing bids and budgets. You can exclude specific creators in campaign settings.
Ad FormatsUp to five short feature videos per ASIN can now be added to existing Sponsored Products campaigns. Amazon's internal data (US, June 2026) shows 67% higher CTR and 9% higher conversion rate vs. image-only campaigns.
DSPSet a target CPA/KPI instead of manual bids; bulk-adjust bids by domain, app, device, location, or audience. Self-service DSP is now available from $5,000/month in spend.
MeasurementUS advertisers now see multi-touch metrics like "Orders (multi-touch)" and "ROAS (multi-touch)" alongside last-touch numbers in Ad Console, DSP Campaign Manager, and Sponsored Ads reports (ongoing 2026 rollout).
DSPIn an August 20, 2026 update, Amazon Ads and HUMAN describe measures to identify and block Made-for-Advertising supply across the open internet. For DSP planning, this is a supply-quality and brand-safety signal, not a blanket performance claim.
Ad FormatsIn July 2026, Amazon Ads announced ten new or expanded Brand+ and Performance+ capabilities, including Audience Signals, expanded audio availability, and additional optimization signals. Availability and beta status must be checked per account.
DSPOn August 7, 2026, Amazon Ads described omnichannel recommendations in Ads Planner for U.S. advertisers using Amazon DSP. The feature uses reach projections for format decisions; the source does not state general availability for Germany.
DSPOn September 10, 2026, Amazon Ads announced an integration with ChatGPT Ads. Selected advertisers in the U.S. are currently testing the extension of existing Amazon Ads campaigns; this does not indicate general availability in Germany.
More industry news on Google Ads, Meta Ads, and Amazon Advertising is available in the Hof Digital news section.