Perpetua Alternative for Amazon Sellers: Steer Amazon PPC by Product Profit
When Amazon PPC needs to be profitable at the individual product level rather than just efficient in aggregate, campaign management requires more than a blanket ACoS target. Sellantica combines campaign creation for large SKU portfolios, automatic keyword harvesting, and hourly Amazon data with a transparent, rule-based logic: every recommendation is explained and can be approved before it is applied. Built and hosted in Germany.
Who benefits from a Perpetua alternative
Anyone managing Sponsored Products campaigns across many SKUs or campaigns quickly hits the limits of what manual management can deliver. Sellers, vendors and agencies that daily check bids, analyze search terms in reports and maintain negatives spend a large share of their time on tasks that can be automated.
An alternative to existing PPC tools makes sense when the following points apply:
- You manage 10 or more active campaigns and the manual effort grows with every new product.
- You want to steer campaigns not just by ACoS, but by actual product profit.
- You want to trace every automated action and, where appropriate, approve it before it goes live.
- Data protection and hosting in Germany are relevant for you or your clients.
- You work as an agency and need a scalable solution for multiple seller accounts.
Many PPC automation tools operate as a black box: they make changes without explaining why. That makes control, onboarding and client communication harder. Anyone looking for more transparency while also reducing manual effort will find a different approach in Sellantica.
What really matters when choosing an alternative
Instead of comparing specific competitor numbers, it is worth looking at the criteria that should guide the choice of a PPC automation tool. Here is how Sellantica meets those criteria:
| Criterion | Sellantica |
|---|---|
| Profit focus, not just ACoS | Optimization based on product profit: purchase cost, shipping and fees flow into the optimization logic. |
| Data frequency | Hourly evaluation of Amazon data, no day-level delays. |
| Transparency and traceability | Every bid adjustment, every new keyword and every negative is shown with a reason. |
| Approval before change (review mode) | Recommendations are shown as proposals first. You decide what gets applied. |
| Hosting and development in Germany | Servers and development in Germany, GDPR-compliant. |
Review mode is especially useful for agencies: before a change reaches a client's campaigns, it can be checked and approved internally. Control stays with the human even when the analysis runs automatically.
How keyword harvesting works in Sellantica
Keyword harvesting is one of the most time-consuming tasks in Amazon PPC. The process breaks down into three steps:
- Identify search terms: Sellantica continuously evaluates the Search Term Reports of your auto campaigns and broad match campaigns. Search terms that reach defined performance thresholds (conversions, ACoS below your target) are flagged as candidates.
- Promote to Exact Match: Qualified search terms are automatically transferred as Exact Match keywords into the appropriate manual campaign. You define the campaign structure and targeting once; Sellantica fills it on an ongoing basis.
- Set negatives in the source campaign: At the same time the search term is added as a Negative Exact in the auto or broad campaign, so no cannibalization arises between the campaigns.
The result is a cleanly separated campaign structure: auto and broad campaigns discover new search terms, Exact Match campaigns scale the profitable ones. Manual effort only arises where human judgment is genuinely needed.
Set a minimum click threshold for harvesting (for example, at least 10 clicks) before a search term is promoted to Exact Match. This prevents scaling keywords on the basis of random data.
Profit over black box: why traceable decisions matter more than opaque automation
Many PPC automation tools optimize toward ACoS or ROAS without the user understanding the logic behind bid decisions. That creates a dilemma: you trust a system you cannot control, and errors often surface only after budget has already been wasted.
Sellantica takes a different approach: rule-based logic that you configure yourself. Every rule has a clear trigger ("If a keyword's ACoS exceeds the profit target after 15 clicks, lower the bid by X percent") and a documented execution. You see not just the result, but the path to it.
On top of that comes a P&L view at the product level: instead of managing campaigns in isolation by ACoS, Sellantica sees product profit after all costs are deducted. That means a keyword with a high ACoS can still be profitable if the product margin supports it. Conversely, a keyword with an apparently good ACoS can burn through budget when the margin is thin.
This per-product profit focus, combined with hourly data and a traceable rule logic, is the core of the Sellantica approach.
Try free for 30 days
Sellantica automates your Amazon PPC transparently and with a focus on profit. Try it free for 30 days, no risk.
Start for freeFree 30-day trial
Sellantica is available as a monthly subscription with a free trial period. During the first 30 days you can use the full feature set, connect your campaigns and experience rule-based optimization in practice, without risk and without a credit card requirement at sign-up.
Getting started takes just a few minutes: connect the Amazon Advertising API, enter your product P&L, and set a target ACoS or profit target per SKU. Sellantica then begins analysis immediately and shows first recommendations.
Homepage and registration: sellantica.ai
FAQ: common questions about Sellantica
Sellantica.ai is a rule-based Amazon PPC automation platform for professional sellers, vendors and agencies. It automatically optimizes Sponsored Products bids, keywords and campaign structure based on your own performance data, in a transparent and traceable way.
Sellantica analyzes Sponsored Products performance data hourly and applies rule-based optimizations: bid adjustments based on your ACoS and profit targets, keyword harvesting, automatic negatives, and the promotion of search terms from auto campaigns into manual structures. Every recommendation is explained and can be approved before it is applied.
Yes. Every optimization follows defined, traceable rules that you can review at any time. No changes are made outside your rules. You retain full control at all times and can approve every adjustment before it is applied.
Sellantica.ai is designed for Amazon sellers, vendors and agencies that manage Sponsored Products across many campaigns or SKUs and want to reduce manual PPC effort, avoid keyword cannibalization, and align ad spend with product profit.
Yes, Sellantica.ai offers a free 30-day trial. The product is available as a monthly subscription with no hidden costs. During the trial you can use the full feature set.
Sellantica handles the recurring, time-consuming tasks: bid adjustments, keyword harvesting, setting negatives. Every action remains traceable and under your control. Instead of spending hours in Excel and bulk sheets, you review recommendations, approve them, and Sellantica applies them.