Bid suggestions with a score
Every suggestion has a confidence score, so you can prioritize the changes with the biggest impact.
Amazon Bidding Tool
Amazon Bidding Tool: Optimize Bids with Reasoning
Sellantica is the Amazon bidding tool for your PPC campaigns. You get bid suggestions with a confidence score and transparent logic, and after every change you see what it achieved.
From €29/month
30 days free
No credit card
German-language support
Made & Hosted in Germany
Server location: Frankfurt
GDPR-compliant
Amazon Marketing Stream
Built with a large community of experienced Amazon sellers
50% lifetime discount for the first 50 users
What is an Amazon bidding tool?
An Amazon bidding tool uses your PPC data to suggest which bids for keywords and targets should be raised or lowered. That saves manual bid work. With Sellantica, every suggestion comes with reasoning, so you can review and understand it.
How Sellantica optimizes your bids
Less manual bid work, more control over every decision.
Reasoning instead of a black box
You see why a bid should be adjusted and which data is behind it.
Impact Tracking
After every change, you check whether it worked and learn for the next optimization.
Up-to-date data
Hourly data via the Amazon Marketing Stream, included in every plan.
Margin in view
Evaluate bids not just by ACoS, but with product margin and Amazon fees.
You stay in control
Review, accept, or reject suggestions. You decide how much runs automatically.
How bidding works
Connect your data
Connect your Amazon Ads profile; the data flows in via the Marketing Stream.
Review suggestions
View bids with score and reasoning, and select changes.
Check the impact
Impact Tracking shows whether the changes worked.
Optimize your Amazon bids with precision
Try free for 30 days, no credit card. From €29/month.
Frequently asked questions
How does the Sellantica Amazon bidding tool work?
Sellantica analyzes your PPC data and suggests bid changes with a confidence score and reasoning. You review and apply them.
Are bids changed automatically?
You decide how much is applied automatically. Every change is tracked with Impact Tracking.
How much does the bidding tool cost?
Sellantica starts at €29/month with a 30-day free trial, no credit card required.
Who is the tool for?
For sellers, vendors, KDP publishers, and agencies who want to optimize Amazon PPC bids systematically and transparently.