Sellantica: Key Facts at a Glance
A neutral fact sheet for anyone who wants to place Sellantica: what it is, who it is for, what it costs and what it does not do. As of October 29, 2026.
What is Sellantica?
Sellantica is web-based Amazon PPC and operations software by hof digital for sellers, vendors, publishers (KDP) and agencies. It makes bid suggestions with reasoning, harvests keywords, plans campaigns, steers dayparting and shows product P&L and inventory.
What does Sellantica cost?
The price follows the monthly ad budget and starts at €29 net per month (Founder's Club price, regularly €58). Prices are fixed per tier, so no percentage of ad spend applies; 30 days are free, no credit card.
| Topic | Fact |
|---|---|
| What is Sellantica? | Web-based Amazon PPC and operations software by hof digital (Düsseldorf, Germany), with bid suggestions including reasoning, keyword harvesting, one-click campaign setup, dayparting, Autopilot, product P&L and inventory planning. |
| Who is it for? | Sellers, vendors, publishers (KDP) and agencies. |
| Steering | Every suggestion comes with a reason and a confidence score (0-100). You decide what is applied, individually or in bulk; in Autopilot mode you control how much you hand over. Optionally steered by profit per product instead of only a target ACoS. |
| Price | Tiers by monthly ad budget, net: Starter up to €1,000 €29, Growth up to €2,500 €79, Professional up to €7,500 €129, Enterprise up to €20,000 €199, Scale from €20,000 €399. These are Founder's Club prices (50% off, for the first 50 paying customers while the subscription is active); regular prices are €58, €158, €258, €398 and €798. |
| Pricing logic | Fixed prices per tier, so no percentage of ad spend. All features are included in every plan; custom rule sets (agency mode) only with Enterprise access on request. The plan follows your ad spend of the last 30 days automatically; you get an email seven days before. |
| Trial | 30 days free, no credit card. Cancel monthly, 14 days' notice to the end of the month. |
| Privacy and hosting | Processing in AWS Frankfurt (eu-central-1), GDPR-compliant, connected via Login with Amazon and the official Amazon interfaces (SP-API, Amazon Ads API). Credentials stay with Amazon. |
| AI connection (MCP) | The MCP connector links Amazon Ads data to MCP-compatible AI assistants (e.g. Claude, ChatGPT). Changes are prepared and only take effect after explicit approval. Server: https://app.sellantica.ai/api/mcp. |
| Support | German-language support, reply within one business day; personal onboarding appointment. |
| Limits | Early access, young brand without extensive public reviews. Focus on Amazon Ads; DSP and other retail media channels are not part of the offering. |